Programme

Future proof exhibitions

Our industry’s landscape is shifting - traditional trade shows have become exhibitions, and in recent years have added conference and digital elements to serve their customers' expanding and changing needs. In parallel, and driven by a need from digital communities to meet in person face to face, hybrid formats have evolved - part festival, part conference, part exhibition. Add to that consolidation in our industry the digital transition and the security discussion.

What lies ahead, and how will we have to change our exhibitions to make them “future proof” for the next generation of customers?

Join us in Verona, in May, for UFI's European Conference, to find out!

 

Wednesday 02 May

19:30 - 22:00

Welcome reception at Gran Guardia Palace (Piazza Bra)

Sponsored by

Thursday 03 May

07:00 - 07:45

UFI Running Club

Meeting Point: Hotel Lobby Crowne Plaza Verona Fiera
Sponsored by
10:00 - 12:00

UFI European Chapter meeting

(for UFI members only)
12:00 - 13:30

Networking lunch

13:30 - 13:45

Official opening and welcome by the moderator

Nick Dugdale-Moore, Business Development Manager, UFI (Paris)
13:45 - 14:30

Future Proof Exhibitions

With: Sophie Hackford, Futurist and Researcher

We serve people - their needs to meet, and to do business. And our event formats change in line with the way our customers change their behaviours.
Hybrid formats have evolved - part festival, past conference, part exhibition. What lies ahead, and how will we have to change our exhibitions to make them “future proof” for the next generation of customers?
Sophie Hackford will share the impacts Artificial Intelligence, Virtual Reality and other emerging mainstream technologies already have of our lives, our communities.
Sponsored by
14:30 - 15:15

Safety at events – Panel Discussion

Moderator:
Chris Skeith, CEO, AEO (UK)

Panelists:
Terri Toennies, Executive Vice President & General Manager, LA Auto Show (USA)
Richard West, Director of Security, Ascential (UK)

In modern times and as we look to the future, the need to ensure safety at events is a topic on everyone’s mind - and unfortunately, will remain there. In recent years, venues and trade show organisers have been obliged to take security risks even more seriously, whilst trying to find that very difficult balance between reassuring visitors, or constantly reminding them of the existence of risk. Our panelists will explain you how they have addressed these issues and successfully managed safety risks within their organization in different parts of the world.
15:15 - 16:00

Networking refreshments

16:00 - 17:00

Deep Dive 1 - Changing Event Formats

with: Sophie Hackford, Futurist and Researcher

Back by popular request, these follow up sessions allow to to dig deeper into the theme of your choice.
The stage is set - AI, VR, AR. All of them will change everyday life - and every showfloor and business event. This deep dive will have you explore the opportunities within.
16:00 - 17:00

Deep Dive 2 - Safety at events

Moderator:
Chris Skeith, CEO, AEO (UK)

Panelists:
Terri Toennies, Executive Vice President & General Manager, LA Auto Show (USA)
Richard West, Director of Security, Ascential (UK)

Back by popular request, these follow up sessions allow to to dig deeper into the theme of your choice. Share your ideas and your questions with the keynote speaker and your fellow industry colleagues.
19:30 - 22:30

Networking dinner at Palazzo Giusti

Sponsored by

Friday 04 May

08:30 - 09:00

Welcome refreshments

Sponsored by
09:00 - 09:15

Welcome by the moderator

Nick Dugdale-Moore, Business Development Manager, UFI (Paris)
09:15 - 10:00

Digital Disruption - meet the experts

With:
Matthias Tesi Baur, Consulting Partner, MBB Media (UK)
Stephan Forseilles, Chief Technology Officer, Artexis Easyfairs (Belgium)
Gunnar Heinrich, CEO & Managing Partner, Adventics (Germany)

The 3 experts of the UFI Digital Innovation Committee will give you an update on what is going on and what we can expect from the next waves of digital developments. Our industry needs to be ready. Our speakers will give you some tips and take aways so that your shows can be future proof!
Sponsored by
10:00 - 10:30

Networking refreshments

Sponsored by
10:30 - 11:15

How to “future proof" your company culture, and your company

With:
Eddie Choi , Founding Partner of Frontiers Digital and Executive Director of Milton Exhibits Group (Singapore)
11:15 - 11:45

Networking refreshments

Sponsored by
11:45 - 12:30

Is your event ready for the future?

With:
Francis J. Friedman, President, Time & Place Strategies (USA)

Over the next five years, with increasingly high-speed communications infrastructure and broad scale implementation of B2B e-commerce, buyers and sellers may feel they do not necessarily NEED tradeshows/fairs/congresses to network and conduct business. Over the next five years Digital B2B on a 365 basis will become an active and agile competitor to in-person events. The Millennial workforce is increasingly digitally networked and used to conducting on-line digital transactions.

Looking ahead to future proof events, what can tradeshow/fair/congress owners do now to prepare and remain relevant, competitive and financially successful in their transition to the digital future?

Our speaker will discuss why our industry must change, how our industry must change and the three fundamental issues you will need to constantly address on your events success journey into the digital future
Sponsored by
12:30 - 12:45

Wrap-up by the moderator and announcement of the 2019 host

Nick Dugdale-Moore, Business Development Manager, UFI (Paris)
12:45 - 14:00

Networking lunch

Sponsored by
14:00 - 16:30

Verona sightseeing


Host

      verona veronafiere LR

UFI Diamond Sponsors

        GES New 70      TCEB - Thailand Convention & Exhibition Bureau
 
 

Sponsors

logo AEFI 70Logo-Amia 70Alpiq logo 70
BEST UNION Logo 70CSA logo 70logo ENDES 70
Eurotend logo 70fairmate by dimedis final cut 70FULL Sound COm logo
logo full sound 70Gelmini logo 70IEML new logo 70
Kuehne-Nagel-logo 70-2Logo laronda 70Manpower logo 70MBS Logo 70
tecnopuli logo 70Waytation logo 70Zorzi logo 70
 
 

         UFI Registration Partner               UFI Software Partner

                 Info Salons           Ungerboeck Software International

         UFI Mobile Partner                     UFI Research Partner

      Goomeo                    Explori

UFI Digital Partner

Poken logo 70

 

UFI Media Partners

logo-CICE 70     logo exhibition-showcase     Exhibition World    Lam Lats 
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