Future proof exhibitions
Our industry’s landscape is shifting - traditional trade shows have become exhibitions, and in recent years have added conference and digital elements to serve their customers' expanding and changing needs. In parallel, and driven by a need from digital communities to meet in person face to face, hybrid formats have evolved - part festival, past conference, part exhibition. Add to that consolidation in our industry the digital transition and the security discussion.
What lies ahead, and how will we have to change our exhibitions to make them “future proof” for the next generation of customers?
Join us in Verona, in May, for UFI's European Conference, to find out!