Big vs. Small - Show Launches
There is anorganic growth - and there is organic growth. We'll hear and discuss how to launch into changing ecosystems, with evolving formats.
, Managing Director, 73 Media Ltd (UK)
Small Show Launches
Ed Tranter will look at opportunity, growth and how to take advantage of it when a smaller organiser does not have money to spend on acquisition.
Opportunity is everywhere, even in crowded markets, as a smaller organiser it’s there to be taken advantage of, because often, being smaller, means you can react faster to changes within markets and with lower overheads you can make profits on smaller shows.
Ed will also talk about the method he uses for assessing and launching shows.
, President, Comexposium (France)