Embracing change and looking forward to the future
Our industry’s landscape is changing. To adapt to market expectations, digitisation and smart technologies are playing an increasingly important role.
Regional nuances, the economic outlook, and a need for digital communities to meet in person, will all impact how we plan for the future – the question is how? And to what extent do we value return on investment and the expectations and needs of the visitor?
By analysing behaviours, we can get a good insight into what to expect and how the resources we have at our disposal will impact our own best practices.
Join us in Dubai, in April, for UFI’s Middle East & Africa Conference, to look to the future and how we can change our industry for the next generation of customers.