Preliminary Programme Digital Innovation Forum
How to push Digital Innovation
15 May 2019, The NEC, Bimingham, UK
Over the past few years, Digital Innovation has been a very hot topic.
We’ve looked at it from a lot of different angles, studied it, strategized it and filled a lot of slides with it. However, CTOs and CDOs of the exhibition industry are still struggling when the time comes to implement real projects in real events and venues. Hiring the right talents, getting the necessary budgets, resistance to change, disjointed IT landscape, lack of management focus, … there are numerous reasons why our industry is lagging behind in terms of innovation and customer centricity. And in an industry that is still enjoying a healthy grow without thinking too much about being disrupted, not everyone is seeing the urgency.
This is why UFI’s 2019 Digital Innovation Forum will focus on real-life cases, problems and benefits. How can we go behind the buzzwords and actually move forward? How do the most innovative organisers and venue managers find the necessary traction to get real Digital Innovations implemented? The speakers and presenters will share their experiences, both good and bad, and their recipes for getting their organisations more Digital, data-driven and customer-focused.